Over the last few weeks we’ve been so hurt by the murder of George Floyd as a result of systemic racism that we really didn’t feel it was the time to post content surrounding our thought and feelings as it may distract from more important messages on racism, police brutality and inequality. We hope you have listened, taken part in the important conversations about racism and taken action in learning and supporting the eradication of racism from our society.
As a black female founder we are proud to hire and work with individuals across all ethnicities, religions and gender identities. My Product Model was founded on the principles that diversity is beautiful and inclusion strengthens brands. My Product Model began out of the desire to bring change to the status quo that exists between emerging brands, e-commerce and the “front of camera” talent representing those companies.
When I started modeling there were many occassions when I was the only black model and the only person of color on the entire set. This always bothered me. As technology evolved and digital-first became a standard for doing business, I felt that it was time to take bigger strides towards providing an equitable platform for models and creatives of color while influencing change among brands. The internet and technology can be great equalizers in so many ways but still we have miles to go before we sleep.
While on the surface our work looks glamorous and fun, we work with companies to help them build better brands to deliver more value to customers. More times than not, that includes helping our clients understand why they must include black models and models of color in their content strategy, across all of their websites and social media channels.
We hope we can influence you too. Whether you’ve worked with us or you’re finding us for the first time, we’ve put together some resources to help our community get informed and involved.
Color of Change also has a petition for Breonna Taylor
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